Don't Miss Out on Visitors & Revenue With This Simple Method!
Search engine optimisation, that is creating websites and web pages that will show up high in the rankings of the likes of Google, Yahoo and MSN can seem a complicated business, in this article I'll be looking at the Keyword or Key-Phrase method, which is simple but can reap excellent rewards in terms of higher placings in the Search Engines.
Put simply Keywords are the words in your web page that describe to the search engine what your page or site is all about. Search engines crawl your site using automated spiders, small programmes that analyse the text, store it, and when someone enters a search at the search-engine, it compares what they've asked for with the millions of pages in their database, and returns the pages it thinks are most relevant to that search. The results are based around the search engines unique algorithm, which all the different companies keep a closely guarded secret. So if you were to search for "adsense" on Google, Google would look through its millions of pages, then return the ones in the order it thought were most important.
What does this mean to how you write the content of your sites? Well, writing an article you should be thinking about the keywords that searchers or surfers may use to find your site, and include them in your title, meta-tags and text. This sounds obvious enough, but if you analyse a page you have already written you may have found that you have missed out some obvious keywords, which will result in you missing out on potential visitors. Lets look at one of the pages on this site, my guide to Ipod buying, and see if I've missed out any obvious keywords. Their are many free keyword analysis tools on the web, but as I often check my pages on my Psion 5 (so I don't get distracted by other things), I'll often use the "search" or "find" function of my word processor to look for these keywords.
First I need to make a list of potential keywords that someone may use to look my ipod page. e.g. ipod. ipods'. mp3. player. music. apple. compare. comparison. best. help. choose. download. capacity. time. battery. life. size. nano. shuffle. video. buy. gift. review. advice. problems.
You can make the list as long as you like, you'll probably know that the most obvious ones are there already, but in my ipod article there is no "help" keyword. A simple one, but by missing it out anyone who types "help comparing ipods" will not see my site in the Search Engine Results, so I should add that keyword.
If you have tried this, you'll see that it can be hard to think of keyword after the first few obvious ones, this is where the (I think) more powerful use of Key Phrases works better. Instead of checking for keywords, we'll think of whole search phrases or sentences that surfers may enter into Google, Yahoo, etc.. This method leads us to finding a lot more subtle keywords that we might have missed. The key-phrase method is also important as web-users try to filter through the hundreds of rubbish results that Search Engines produce by using quotation marks, e.g. "which is the best ipod". Google will only return pages that contain that exact phrase, so we better get our analysis right and get those keyphrases in!
The above phrase does not appear in my ipod article, even though the individual words do. Bad. Lets think of some more. "ipod comparison" "nano vs. shuffle" "features of ipod nano" "how much music can ipod nano hold" "battery life of ipod video" "review of ipod nano".
If you check, you'll see that few of those phrases appear in my article. Poor SEO! I know what you're thinking, there is an infinite number of possible keyphrases, you can't possibly include them all. True, but if we limit ourselves to say, the first 10 that come into our brains, that'll help the search results for our site enormously. You'll be amazed at how many common or obvious phrases are missed out of all webpages, even though the "spirit" or "jist" of that page matches the query exactly.
You'll read about keyword or key phrase density in other webmaster websites or forums, but I don't have time to go into that here, just be aware when you're writing to refer to the subject of the article specifically and avoid terms like "it has 20gb of memory" use instead "the ipod has 20gb of memory". Another example would be to avoid "I enjoyed listening to it" and use the specific term, ipod, instead. That way you will ensure that specific keywords are repeated often enough.
I hope this article has helped you and you feel inspired to go away and check your key phrases and edit your content for higher Search-Engine rankings and more visitors and revenue!
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